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Our approach to developing strategic media plans for our clients is to effectively bring together the science (e.g. our media buying software, research, ratings and qualitative) and the art (e.g. creativity, relationships, negotiation, years of experience) of the media planning process.  This combined approach allows us to leverage existing media dollars to create campaigns that deliver powerful results and provide the highest ROI.


  • Needs analysis
  • Research target audience, markets, media
  • Preliminary plan
  • Negotiate rates/placements
  • Final media buy
  • Stewardship
  • Affidavit reconciliation & invoicing
  • Post-buy